Privacy Policy

Last updated:

April 28th, 2026

Polaris Data Labs LLC

4030 Wake Forest Road
Ste 349
Raleigh, North Carolina

Polaris Data Labs, a Limited Liability Company registered in the State of North Carolina, is a wholly owned subsidiary of Wildfell Software LLC. We specialize in providing Professional Services, including Data Science, Machine Learning, Statistics, and Consulting Services (collectively referred to as "Services").

Your privacy is important to us, and we are committed to being transparent about how we collect, use, and protect your personal information. This Privacy Policy explains our practices for handling your data when you visit our website, use our Services, complete our contact form, or access our booking page. It also informs you of your privacy rights and the legal protections available to you.

We collect and use your personal data to deliver and improve our Services. Whether you are a client or simply browsing our website, this Privacy Policy applies to you. By using our Services or accessing our website, you agree to the collection and use of your information as described in this Privacy Policy.

This Privacy Policy does not govern the collection and use of confidential or proprietary information that is disclosed by our clients to us in the provision of our Services. The disclosure and use of such information is specified in our Service Agreement, Consulting Agreement, or any other applicable agreements between us and our Clients ("Contracts").

Updates

We reserve the right to update this Privacy Policy at any time by posting the revised version on our website. If changes are made, the "Last Updated" date at the top of the policy will be revised. For material changes, we may, at our sole discretion, notify active clients via email.

It is your responsibility to review this Privacy Policy regularly. Your continued use of our Services or website following any updates constitutes your acceptance of the revised policy. If you do not agree with our policies and procedures, please do not access or use our website or purchase our Services.

If you have any questions about this Privacy Policy or wish to exercise your rights under it, please contact us at privacy@polarisdatalabs.com.

1. Personal Data We Collect About You

To provide our Services, we may collect Personal Data from you. “Personal Data” means any information relating to an identified or identifiable natural person; an identifiable natural person can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

We collect Personal Data from the following categories of sources: (a) directly from you; (b) indirectly/automatically from you; and (c) from third parties.

1.1 Personal Data We Collect Directly From You

While you are accessing our website, or using our Services, we may ask you to provide us with certain Personal Information about you that is necessary to provide you with our Services, and you may also choose to provide us with additional Personal Data. You may also provide us with information about you when you fill out a contact form, use our booking page, when you provide feedback, or request customer support, which may include the following:

Contact Information: first and last name, email address, billing address, mailing address, business address, job title, and telephone number;
Personal Data: first and last name, address, and telephone number;
Business Information: business name and address;
Communication Information: any content of any communications you send and/or receive through communication, such as email, to or from us;
Customer Testimonials: any customer testimonials and comments on our services, which you provide us through consent; and
Feedback and Support: information you provide through our customer service portal or via email, including subjects, descriptions, request type, and attachments.

We will not ask or require you to provide sensitive information such as information related to your finances, health, marital status, or any other information not required to provide our services. We will not ask for, and you should not provide us with, information regarding protected classifications, including: race, color, religion, age, sex/gender, gender identity, sexual orientation, marital status, medical condition, and disability information (as described under the appropriate state or federal law).

1.2 Information We Automatically Collect From You

While you are accessing and using our website, booking page, or customer service portal, we may automatically collect certain information from you. This information may include, but is not limited to:

Your device's internet protocol address (e.g. IP address), browser type, and version;
Access date and time, pages or sections of our website that you visit and the time spent on those pages or sections, and other actions while browsing our website;
Geolocation data, such as the approximate location determined from your IP address;
When you access our website through a computer or mobile device, we may collect certain information automatically, including, but not limited to, the type of device you use, including the hardware model, your device's unique ID, the operating system and version, unique device identifiers, cookie data, time-zone settings; and
Other diagnostic data.

The information we collect automatically is purely statistical and does not directly include Personal Data. However, we may link this data with Personal Data collected through other means to enhance our website and provide a more personalized user experience. We collect this data to understand how users navigate our site, improve functionality, and detect or prevent fraudulent or malicious activity. We may use the following technologies to automatically collect this data:

Cookies and other tracking technologies

Cookies are small files generated by web servers that are sent to and stored in your browser when you access a website. Cookies are typically used to keep track of the settings users have selected and actions they have taken on a site. We use persistent cookies (they remain in your browser for a predetermined length of time, even when you go offline) and session cookies (they are deleted as soon as you close your web browser).

We may use cookies for important reasons, such as:

For system monitoring/debugging and to analyze the effectiveness and overall performance of our website, booking page, and customer service portal.
To ensure the safety and security of our website, booking page, and customer service portal.
To provide our site visitors and clients with the best experience possible.

We use both Session and Persistent Cookies for the purposes set out below:

Necessary / Essential Cookies

Type: Session and Persistent Cookies

Purpose: These Cookies are essential to provide you access to our website, and any sites associated with our Services, like our booking page, and customer service portal. These Cookies are essential for system monitoring/debugging, site security, stability, and effectiveness. Disabling these Cookies may therefore prevent you from accessing our website, booking page, or customer service portal.

Cookies Policy / Notice Acceptance Cookies

Type: Persistent Cookies

Purpose: These Cookies identify if users have accepted the use of cookies on the website.

Functionality Cookies

Type: Persistent Cookies

Purpose: These Cookies allow us to remember the choices you make when you access the website or use the Services. The purpose of these Cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you use the website or Services.

Tracking and Performance Cookies

Type: Persistent Cookies

Administered by: Third-Parties (e.g. Google, Inc.)

Purpose: These Cookies are used to track information about traffic to the website and how users use the website. For example, we may use Google Analytics to collect information on the activities of visitors to our website, including page views, sources and time spent on the website. To protect your privacy, the information is depersonalized and cannot be tracked back to individuals. We may also use these Cookies to test new pages, new features, or new functionality of the website to see how our users react to them.

Given the core role of some Cookies in enhancing site functions or usability, completely disabling cookies may prevent users from using our website.

Web Beacons

Certain sections of our website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, or single-pixel gifs) that permit us to determine whether you performed a specific action, for example, if you visited a link or opened an email.

Third-Party Use of Cookies

Some content or applications on or connected to our website, booking page, or customer service portal are served by third parties, including payment processors and content and application providers. These third parties may use cookies, web beacons, or other tracking technologies to collect information about you when you access or use our website, or any of the sites connected to our provision of Services (booking page and customer service portal). The information they collect may be associated with your Personal Data, and/or they may collect information related to your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control these third-party tracking technologies or how they may be used. You should contact the responsible provider directly if you have any questions about an advertisement or other targeted content. For more information about how to opt out of receiving targeted advertising from many providers, see the Network Advertising Initiative’s opt-out page and Google Ads setting page.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. We may use Google Analytics as a third-party tracking service for our website, but we don’t use it to track you individually or collect your Personal Data. We may use Google Analytics to collect information about how our website performs and how our users navigate through and use the website. Google Analytics gathers non-personally identifying information over time, such as your IP address, browser type, internet service provider, referring and exit pages, timestamps, and similar data about your site use. We do not link this information to your Personal Data, such as your username. Google provides further information about its own privacy practices and offers a browser add-on to opt out of Google Analytics tracking. You can access Google Analytics’ privacy policy here.

1.3 Personal Information We Collect from Third Parties

We may collect Personal Information about you from other sources, including but not limited to (i) Third-Party Services that you use to link or connect with our website; and (ii) service providers, advertising networks, and other third parties that, to the extent permitted by applicable law, provide us with additional information about you. The information we collect from Third-Party Services may include but is not limited to your name, email address, and phone number, as per the authorization procedures determined by such Third-Party Services.

1.4 Personal Information We Collect from Our Clients

As part of providing our professional Services, we may collect certain Personal Data from our clients. This typically includes: Contact Information: Name, email address, phone number, and business address. Professional Details: Job title, company name, and industry. Service-Related Information: Information necessary for delivering our services, such as project details, communication preferences, and any other information voluntarily provided to us. Billing Information: Payment details or invoicing information required to process transactions. This data is collected to facilitate the delivery of our Services, maintain communication, and ensure a seamless client experience. If you provide Personal Data about someone else, such as an employee of your company, please ensure that you have obtained their permission to do so and that they are aware of the contents of this Privacy Policy.

2. How We Use Your Personal Data

We use the Personal Data you provide or we collect:

To provide our Services to you;
To provide and maintain the functionality of our website, including to monitor the usage of our website, booking page, and customer service portal;
To notify you about changes to our Services;
To provide customer support;
To create and manage your account for the customer service portal;
To process payments for the Services;
To provide you with news, special offers, and general information about other goods, services, and events that we offer that are similar to those you have already purchased or inquired about, unless you have opted not to receive such information;
For our internal business purposes, such as data analysis, audits, and so forth;
To fulfill our obligations and enforce our rights arising from any contracts you entered with us;
To detect security incidents and protect against deceptive, illegal, or unauthorized activities;
To comply with the law;
To evaluate and/or conduct a divestiture, restructuring, dissolution, merger, or other transfer or sale of some or all of our assets;
In any other way we may describe when you provide the information; and
For any other purpose with your consent.

3. How We Share and Disclose Your Personal Data

Where permissible under applicable law, we may share your information in the following situations:

3.1 With Service Providers.

We may share your Personal Data with service providers, contractors, and other third parties we use to support our business and who are bound by contractual obligations to keep Personal Data confidential and use it only for the purposes we disclose it to them. The service providers that we use include, but are not limited to, customer support and customer relationship management (CRM) services, cloud infrastructure providers, email marketing services, and services for payment processing.

3.2 For Business Transfers.

We may share or transfer your Personal Data in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

3.3 To Enforce Our Agreements.

We may disclose your Personal Data to enforce and administer our Service Agreement, Consulting Agreement, or any other applicable agreements between us and you ("Contracts"). You acknowledge and agree that we may rely upon these Contracts as a legal basis for processing your Personal Data.

3.4 To Protect Our Rights.

We may disclose your Personal Data to protect the rights, property, or personal safety of our company, its employees, advisors, contractors, representatives, members, and the public.

3.5 For Legal Compliance.

We may disclose your Personal Data to comply with the law, a court order, or legal process, including to respond to (a) notices of intellectual property infringement, (b) government or regulatory request, and/or (c) to investigate the use of or respond to alleged violations or infringement of third-party content.

3.6 With Your Consent.

We may disclose your Personal Data for any other purpose with your consent.

4. How We Secure Your Personal Data

The security of your Personal Data is a priority for us. We implement industry-standard measures to safeguard your information and protect it from unauthorized access, disclosure, or misuse. However, it is important to note that no method of data transmission over the internet or electronic storage is entirely secure.

While we work diligently to protect your Personal Data, we cannot guarantee its complete and absolute security. To enhance protection, we encourage you to take precautions to protect your personal information when using the internet, such as using strong passwords and avoiding sharing sensitive information over unsecured networks.

If you have any concerns about the security of your Personal Data, please contact us at privacy@polarisdatalabs.com.

5. How You Can Manage Your Personal Data

You have the right to correct or amend the Personal Data we hold about you. If you wish to update or delete any of your Personal Data (subject to certain exceptions), please contact us at privacy@polarisdatalabs.com. Upon verifying your identity, we will make every effort to respond to your request within thirty (30) days. You are responsible for ensuring that the Personal Data you provide to us remains accurate and up to date.

6. Retention of Your Personal Data

We will retain your Personal Information for as long as necessary to provide our Services and comply with our legal obligations. Specifically: client contact and project-related data is retained for three years following the conclusion of an engagement, after which it is permanently deleted. You may request earlier deletion at any time by contacting us at privacy@polarisdatalabs.com. Statistical and analytical data may be retained for longer periods in anonymized or aggregated form. Financial records are retained for seven years in accordance with applicable tax and legal obligations.

7. Consent to Processing of Your Personal Data in the United States

Please be aware that your Personal Data may be processed by us (and third parties on our behalf as further described in this Privacy Policy) outside of your home country, including the United States, where data protection and privacy regulations may not offer the same level of protection as privacy laws in your country. Where Personal Data is transferred from the European Economic Area, the United Kingdom, or Switzerland to the United States, Polaris Data Labs relies on appropriate safeguards to ensure that such transfers are lawful. These safeguards include the use of Standard Contractual Clauses (SCCs) as approved by the European Commission, and Data Processing Agreements that incorporate appropriate transfer mechanisms as required by applicable law. Polaris Data Labs has also appointed DataRep as its Data Protection Representative in the EU, UK, and Switzerland - see Section 12.3 below for details. We will take all steps reasonably necessary to ensure your data is treated securely and in accordance with this Privacy Policy.

8. Marketing Emails Opt-Out.

If you no longer want to receive marketing emails from us, you may click the “Unsubscribe” link in an email, follow the instructions provided in any email we send, or contact us at privacy@polarisdatalabs.com.

Please note that it is impossible to unsubscribe from email communication that is directly related to, and required for, our provision of Services.

9. Third-Party Websites

We may provide links to third parties’ websites within our website, booking site, or customer service portal, but this Privacy Policy does not apply when you access third-party websites directly from the website, booking page, or customer service portal.Please note that we have no control or responsibility over third-party data collection, use, or disclosure practices. You will be subject to the third-party’s privacy policies when you click on links that take you to external websites. If you access and transmit information to third-party websites, you do so at your own risk. You should carefully review the privacy policy of any third-party website you visit before using it or disclosing your Personal Data to its provider.

10. Personal Data of Minors

Our website is intended for individuals aged 18 or older. If you are under 18, you may not use our website. We do not knowingly collect information from or direct any of our content specifically to individuals under 18. If you believe we might have any information from or about an individual under 18, please contact us at privacy@polarisdatalabs.com.

11. Supplemental Notice to California Residents (CCPA Addendum to Our Privacy Policy)

Visitors to our website or clients of our Services who reside in California may have additional rights afforded to them under California privacy laws.

11.1 Additional Definitions Applicable to California Privacy Laws

“CCPA” or “California Consumer Privacy Act” means California Civil Code § 1798.100 et seq.

"Consumer," "Business," "Sell," and "Service Provider" will have the meanings given to them in the CCPA.

“Personal information” identifies, relates to, or could reasonably be linked with you or your household. For example, it could include your name, email address, internet browsing history, geolocation data, and inferences from other personal information that could create a profile about your preferences and characteristics. Under CCPA, personal information does not include: (a) publicly available information from government records; (b) de-identified or aggregated consumer information; (c) information excluded from the CCPA's scope, such as: (i) health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; and (ii) Personal Information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994.

11.2 California Consumer Privacy Act ("CCPA")

11.2.1 Your Rights.

If the processing of your Personal Information is subject to the CCPA, you have the right to:

Request us to disclose the categories and specific pieces of Personal Information we collect, use, disclose, and sell;
Know the categories of Personal Information that we collect and the purposes for which we collected or used such Personal Information and whether that information is sold or shared;
Know the categories of sources from which the Personal Information was collected;
Know the categories of third parties with whom we shared or to whom we sell your Personal Information;
Know whether we collected or sold your Personal Information for business or commercial purposes;
Request deletion of Personal Information we collected from you, subject to certain exceptions;
Opt-out of the sale of Your Personal Information; and
Not receive discriminatory treatment by us for exercising your rights set out in the CCPA. We may deny your deletion request if retaining the information is necessary for us, or our service providers to:

Complete the transaction for which we collected the personal information, provide a service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
Debug products to identify and repair errors that impair existing intended functionality.
Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws when the information's deletion may likely render impossible or seriously impair the research's achievement if you previously provided informed consent.
Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
Comply with a legal obligation. Make other internal and lawful uses of that information that are compatible with the context in which you provided it

11.2.2 Categories of Personal Information Collected by Us

The following is a list of categories of personal information which we may collect or may have collected from California residents within the last twelve (12) months. Please note that the categories and examples provided in the list below are those defined in the CCPA. This does not mean that all examples of that category of personal information were in fact collected by us, but reflects our good faith belief to the best of our knowledge that some of that information from the applicable category may be and may have been collected. For example, certain categories of personal information would only be collected if you provided such Personal Information directly to us.

Category A: Identifiers
Examples: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver's license number, passport number, or other similar identifiers.
Collected: Yes.
Parties with whom this category of Personal Information may be shared include: Service providers, payment processors, our Affiliates, our business partners, third-party vendors to whom you or your agents authorize us to disclose your Personal Information in connection with our Subscription Services, and Authorized Users of the Subscription Services whose account is linked to the same Primary Account as yours.

Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))
Examples: A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.
Collected: Yes.
Parties with whom this category of Personal Information may be shared include: Service providers, payment processors, our Affiliates, our business partners, third-party vendors to whom you or your agents authorize us to disclose your Personal Information in connection with our Subscription Services, and Authorized Users of the Subscription Services whose account is linked to the same Primary Account as yours

Category C: Protected classification characteristics under California or federal law
Examples: Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
Collected: No.

Category D: Commercial information

Examples: Records and history of products or services purchased or considered.

Collected: No.

Category E: Biometric information

Examples: Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.

Collected: No.

Category F: Network Information

Examples: Internet or other similar network activity when interacting with our website, booking site, or customer service portal.

Collected: Yes.

Parties with whom this category of Personal Information may be shared include: Service providers

Category G: Geolocation data

Examples: Approximate physical location.

Collected: Yes.

Parties with whom this category of Personal Information may be shared include: Service providers, our Affiliates, our business partners.

Category H: Sensory data

Examples: Audio, electronic, visual, thermal, olfactory, or similar information.

Collected: No.

Category I: Professional or employment-related information

Examples: Current or past job history or performance evaluations.

Collected: No.

Category J: Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99))

Examples: Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.

Collected: No.

Category K: Inferences drawn from other personal information

Examples: Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Collected: No.

For information about what categories of Personal Information we may collect, or may have collected from our Users in the twelve (12) months preceding the date this Privacy Policy was last modified, the sources of such information, the purposes for collecting and using that information and what types of third-party service provider we may share that information with please see the following sections in this Privacy Policy titled: “Personal Data We Collect About You”; “How We Use Your Personal Data;” and “How We Share and Disclose Your Personal Data.” For more information about how to review and change your Personal Data collected by us, please see the section titled “How You Can Manage Your Personal Data.” Such categories of Personal Information may be collected, used or disclosed for business and commercial purposes, which may include the examples set forth in Section 2 title “How We Use Your Personal Data.’

11.2.3 Exercising Your CCPA Rights

To exercise any of your rights under the CCPA, and if you are a California resident, you can contact us via email at privacy@polarisdatalabs.com.

Only you or a person registered with the California Secretary of State that you authorize to act on your behalf may make a verifiable request related to your Personal Information.

Your request to us must:

Provide sufficient information that allows us to reasonably verify you are the person we collected personal information of, or an authorized representative; and
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide the required information if we cannot:

Verify your identity or authority to make the request; and
Confirm that the Personal Information relates to you.

We will disclose and deliver the required information free of charge within forty-five (45) days of receiving your verifiable request. The time period to provide the required information may be extended once by an additional forty-five (45) days when reasonably necessary and with prior notice. Any disclosures we provide will only cover the twelve (12) months preceding the verifiable request's receipt. For data portability requests, we will select a format to provide your Personal Information that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance.

11.3 Do Not Sell My Personal Information

As a California consumer, you have the right to opt out of the sale of your Personal Information. To make such a request, please contact us by email at privacy@polarisdatalabs.com.

In the past 12 months, we have not sold your Personal Information. We may use Google Analytics to gain insights regarding how users interact with our website. See the heading titled “Google Analytics'' of this Privacy Policy for more information about our use of Google Analytics and the categories of Personal Data collected by Google Analytics.

You can opt out of receiving personalized ads as served by our service providers by following the instructions presented on the following third-party websites:

The NAI's opt-out platform: http://www.networkadvertising.org/choices/
The EDAA's opt-out platform http://www.youronlinechoices.com/
The DAA's opt-out platform: http://optout.aboutads.info/

The opt-out will place a cookie on your computer that is unique to the browser you use to opt-out. If you change browsers or delete the cookies saved by your browser, you will need to opt-out again.

11.4 Minors

Our Services and website are intended for individuals 18 or older. If you are under the age of 18 and provided us with Personal Information, you have the right to request and obtain the removal of content or information you have publicly posted under the California Business and Professions Code Section 22581. Be aware that your request does not guarantee the complete or comprehensive removal of content or information posted online, as the law may not permit or require removal in certain circumstances.

11.5 Do not Track Features

California law requires us to let you know how we respond to web browser Do Not Track (DNT) signals. However, there is no uniform technology standard for recognizing and implementing DNT signals. As such, we do not currently respond to or support DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

11.6 California’s Shine the Light Law

Under California's Shine the Light Law, California Consumers may request the type of Personal Information we disclosed to third parties for their direct marketing purposes and a list of those third parties (if any). We do not presently disclose Personal Information for marketing purposes.

12. Supplemental Notice To Individuals that Reside In the European Economic Area (GDPR Addendum)

Visitors of our Website and Clients of our Services that are residents of the European Economic Area (EEA) and European Union Member States (including the United Kingdom and Switzerland) may have additional rights afforded to them under the EU General Data Protection Regulation (GDPR).

12.1 Making a Request in Relation to Your Personal Data

The GDPR gives EEA consumers various rights with respect to the Personal Data we collect, including the right to (subject to certain limitations):

Request copies of your Personal Data;
Access, update, or delete the Personal Data we have on you;
Request that we correct any information you believe is inaccurate, or request us to complete information you believe is incomplete;
Request erasure of your Personal Data that we have collected, under certain conditions;
Request that we restrict the processing of your Personal Data, under certain conditions;
Object to processing of your Personal Data, under certain conditions;
Request that we transfer the data we have collected to another organization, or directly to you, under certain conditions;
Withdraw consent at any time where we are relying on consent to process your Personal Data.

Please note that we may ask you to verify your identity before responding to such requests. You will not have to pay a fee to access your Personal Data or exercise any other rights. However, we may charge a reasonable fee if your request is unfounded, repetitive, or excessive. Should you wish to report a complaint or if you feel that we have not addressed your concern in a satisfactory manner, you may contact your local Data Protection Authority about our collection and use of your Personal Data.

12.2 Legal Basis for Processing Personal Data

We need a lawful basis to collect, use and disclose your Personal Data as a controller. Our lawful basis will depend on the information and the context in which it is processed. Generally, we rely on the following lawful bases for processing Personal Data:

Performance of a contract: Provision of Personal Data is necessary for the performance of an agreement with you and/or for pre-contractual obligations thereof;
Consent: You have given your consent for processing your Personal Data for one or more specific purposes;
Legal Obligations: Processing Personal Data is necessary for compliance with a legal obligation to which we are subject.
Legitimate interests: Processing Personal Data is necessary for the purposes of the legitimate interests pursued by us;
Vital Interests: Processing Personal Data is necessary to protect our vital interests or those of another natural person;
Public Interests: Processing Personal Data is related to a task that is carried out in the public interest or the exercise of official authority vested in us; and
Payment: Processing Personal Data is necessary for payment processing purposes.

12.3 Designated Data Protection Representative

Where Polaris Data Labs processes the Personal Data of individuals in the European Union, European Economic Area (EEA), the United Kingdom (UK), or Switzerland, in either the role of 'data controller' or 'data processor', Polaris Data Labs has appointed DataRep as its Data Protection Representative for the purposes of GDPR in the EU/EEA, The Data Protection Act 2018 / UK GDPR in the UK, and the Swiss nFADP in Switzerland.

If Polaris Data Labs has processed or is processing your Personal Data, you may be entitled to exercise your rights under GDPR or the Swiss nFADP. For more details on your rights, please refer to the national Data Protection Authority in your country, the European Commission (https://ec.europa.eu/info/law/law-topic/data-protection/data-protection-eu_en), or the Federal Data Protection and Information Commission in Switzerland (https://www.edoeb.admin.ch/edoeb/en/home.html).

Polaris Data Labs takes the protection of Personal Data seriously and has appointed DataRep as its Data Protection Representative in the EU, UK, and Switzerland, so that you can contact them directly in your home country. DataRep has locations in each of the 27 EU countries, the UK, and Norway, Iceland, and Switzerland.

Any queries requiring the input of our representative should be directed to DataRep as follows:

Email: datarequest@datarep.com (please quote "Polaris Data Labs" in the subject line)
Online Form: www.datarep.com/data-request
Mail: Send to DataRep at the address for your country listed below

PLEASE NOTE: when mailing inquiries, mark your letters for "DataRep" and not "Polaris Data Labs", or your inquiry may not reach them. Please refer clearly to "Polaris Data Labs" or "Wildfell Software LLC" in your correspondence. On receiving your correspondence, Polaris Data Labs will request evidence of your identity to ensure your personal data is not provided to anyone other than you.

Contact Information

For inquiries, requests, or concerns about this Privacy Policy, please contact us at:

Polaris Data Labs LLC
privacy@polarisdatalabs.com
Mailing Address: 964 High House Road, PMB 2002, Cary, NC, 27513, USA